New name: New strategy
Change of the name
In 2015 I started with the name Arties Enterprises (hennep totaal).
The intention was to start a platform to use hemp for all kind of things in society. Hemp as a building material, Hemp-protein as a meat substitute and Hemp for healthy reasons.
Regulations
Government permissions in particular were a problem for building materials and protein extraction in the Netherlands.
Regulations was easier with the extractions from Hemp and especially CBD, because this is seen as a food supplement. That’s the reason that this part of the business expands.
HEALTH
That is why the focus is now more on Health and the name Ministry of Health or Ministerie van Gezondheid will dominate.